Quick Abandoned Cart Trick

DO THIS NOW

Author

Philip Moldovanu
September 10, 2025

Hey there, it’s Philip from Inbox Insider 👋

Let’s talk about one of the easiest (but most overlooked) tricks to squeeze extra revenue out of your abandoned cart flow.

And no, it’s not slapping on another discount code and praying people buy.

It’s something a little more strategic, a little more… clever.

The Split That Almost No One Uses

Here’s the trick: split your abandoned cart flow based on order value.

Most brands are already running some kind of free shipping threshold, right? Spend $49, $75, $100…whatever it is, and you unlock free shipping.

But here’s the problem: most brands don’t actually use this in their flows. They’ll slap “Free Shipping over $75” on the site banner and assume everyone saw it.

Spoiler alert: they didn’t.

So here’s what you do.

Right at the top of your abandoned cart flow, you add a conditional split:

  • Yes Path → Do they qualify for free shipping?

  • No Path → Do they not?

Path #1: They Qualify for Free Shipping

This is the fun one.

If they already qualify, your job is NOT to introduce some shiny new discount that kills your margins. Your job is to make that free shipping feel like the biggest deal in the world.

We’re talking obnoxiously big text. Bold. Clear. Impossible to miss.

“You qualify for FREE SHIPPING, don’t let your order slip away.”

It’s already baked into your offer, so you’re not giving away anything new. You’re just making the incentive crystal clear. We’ve run this test across multiple accounts, and conversion rates always pop when you hammer this home.

Path #2: They Don’t Qualify for Free Shipping

Now here’s where the nuance comes in.

If they don’t qualify, don’t immediately cave and toss them 10% off in the first email.

That’s the rookie move.

Email 1 → Just remind them. Show them the product they left behind. Add your USPs. Maybe throw in some social proof. But no incentive yet.


Email 2 or 3 → That’s when you can introduce something. Could be a discount. Could be “spend $10 more and get free shipping.”

Could be loyalty points. Doesn’t really matter. The point is, you hold it back until later.

Why hold back? Because a shocking amount of people will come back and buy without the incentive. If you lead with a discount, you just threw away your margin for no reason.

The Big Picture

Here’s what you need to remember:

  • People who abandon a cart are your highest-intent shoppers short of actually purchasing.

  • Free shipping is one of the most effective incentives you can leverage (when you actually make people aware of it and present it properly).

  • Discounts are not evil, but they should be timed strategically. Never lead with them.

This SINGLE split can turn a “decent” abandoned cart flow into a killer one that prints revenue day after day. We love using on our accounts

I can’t tell you how many times I’ve opened a Klaviyo account, added this one adjustment, and instantly unlocked thousands per month in extra sales. It’s quite insane how it can work so drastically.

So if you haven’t set it up yet, consider this your sign.

SUBTLE PLUG:

If you need a team of KILLERS to manage your email marketing for you, especially heading into BFCM….here’ what we offer:

  • We operate completely month-to-month, meaning you can cancel ANY time.

  • We offer FULL REFUND guarantees if we fail to make you money. We’ll give you a concrete dollar amount that we’ll add to your business in a certain time frame, if we don’t hit that number…you get your entire investment back. No questions asked and we put this in writing.

  • I will do a completely FREE audit on your Klaviyo and if I don’t find at least 3 things that make you an extra $1000 within 24 hours i’ll personally Venmo you $100.

Interested? Book with me right HERE

Till next time!

Philip